Leadarise London was delighted to welcome journalist Danielle Batist as a guest speaker this week. With over 13 years of experience Danielle has lived and worked all over the world and contributed to a number of publications and outlets including Aljazeera and the Guardian. She has reported on the birth of the new nation of South Sudan and interviewed the Dalai Lama.
Danielle joined us in central London to discuss her work and provide advice for budding journalists. She told our group to “find your audience and give them what they want” – a lesson she learned very early on when she launched a new youth page at her local paper at the age of 17, boosting their readership as a result. “Your audience might not know that they are not being served, but there will be a business model, and a captive audience, which will lead to sustainability.”
Discussing the trials and tribulations of going freelance, Danielle described the business mindset needed and the discipline necessary to make a decent living. She also recommended budding journalists became their own brand, and that they keep their message constant.
Now based in London Danielle also runs Journopreneur workshops where she provides hands on tips for a successful career as a freelance journalist. For more information on Danielle and her Journopreneur workshops, please see daniellebatist.com.
Article by: Catriona Matheson